What Are the Pros and Cons of Using Archival Research

question 28

Essay

What are the pros and cons of using archival research?

---

Definitions:

Chief Communications Officer

A senior executive responsible for managing and directing an organization's internal and external communications strategies and efforts.

Public Relations

The method of strategic messaging that enhances reciprocal relations between institutions and their communities.

Public Affairs

A field focused on building and maintaining relationships between an organization and the public, including handling PR, communication strategies, and community engagement.

Stakeholders

People or organizations who have a “stake” in a company/organization, including employees, voters, government agencies and elected officials, customers, prospective employees, as well as customers and other similar individuals.