According to the Theory of Parental Investment,men and Women Differ

question 36

Multiple Choice

According to the theory of parental investment,men and women differ in the amount of energy and resources they invest to raise surviving offspring,with parental investment being higher for women than for men.Consequently,men and women have evolved different mate preferences.Which of the following is NOT consistent with the theory of parental investment?

• A) Li-ying always dates men who are taller than she is.
• B) Yasir has dated (and had sexual relations with)only one woman,the one to whom he is married.
• C) Brett goes on dates with many women but stops seeing them if he finds out they are not virgins.
• D) Tatiana does not date male students at her college;rather,she only dates men who have established careers.

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Definitions:

STP Process

STP stands for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify and deliver tailored messages to specific segments of a market.

Segmentation Methods

Techniques used to divide a market into clearly identifiable groups of consumers with similar needs, characteristics, or behavior.

Psychographic Segmentation

A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.

VALS

A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.