Examlex
The concept of ________ is defined by instituting a system of incentives in which rewards are privatized and risks are socialized.
Cannibalization
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer.
Multi-product Firm
A company that offers a variety of different products rather than focusing on a single line.
Reposition
The process of changing a product's place in the market, which can involve altering its image, price, features, or target audience to better meet strategic goals.
Substitute Product
A good or service that can replace another to fulfil the same needs or desires, offering an alternative choice to consumers.
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