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Briefly discuss the usefulness of position diagrams.
Psychographic Factors
Characteristics of consumers that include lifestyle, values, attitudes, and psychological influences that affect buying behaviors.
Demographic Factors
Attributes of a population such as age, race, gender, income, and education that influence consumer behavior and business strategies.
Internal Data
Information generated from within the organization, used for decision-making, analysis, and strategic planning.
Specific Hours
Defined periods of time during which certain activities or operations are conducted.
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