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To calculate the total value of the firm (V) , one should rely on the
Overbooked Flights
Flights for which an airline has sold more tickets than there are seats available, often leading to passenger reaccommodation.
Vouchers
Certificates or coupons that can be exchanged for goods, services, or discounts, often used as promotional tools or incentives.
Service Recovery
This refers to the actions and strategies a company employs after a service failure to correct the problem and restore customer satisfaction.
Irate Customer
A customer who is extremely angry or frustrated with a service or product, often requiring special attention or strategies to resolve their issues.
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