You Are Planning to Produce a New Action Figure Called

question 52

Multiple Choice

You are planning to produce a new action figure called "Hillary". However, you are very uncertain about the demand for the product. If it is a hit, you will have net cash flows of $50 million per year for three years (starting next year [i.e., at t = 1]) . If it fails, you will only have net cash flows of $10 million per year for two years (also starting next year) . There is an equal chance that it will be a hit or failure (probability = 50 percent) . You will not know whether it is a hit or a failure until after the first year's cash flows are in . You have to spend $80 million immediately for equipment and the rights to produce the figure. If the discount rate is 10 percent, calculate Hillary's NPV.

• A)−9.15
• B)+13.99
• C)+5.15
• D)−14.40

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Definitions:

Information-Processing Approach

The information-processing approach is a cognitive psychology theory that likens human thought processes to that of a computer, focusing on the way information is encoded, stored, and retrieved.

Qualitative

Pertaining to descriptions or distinctions based on qualities rather than on quantity or numerical measurements.

Assimilation

The process by which individuals or groups adopt the culture, practices, and perspectives of another group, often losing their original identity.

Accommodation

In psychology, the process of adjusting one's cognitive structures to incorporate new information; in general usage, making suitable arrangements or adjustments.