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Expansion options generally show as an asset on a corporation's balance sheet.
Idea Generation
The creative process of generating, developing, and communicating new ideas, which can be a product, a solution, or an improvement.
Test Marketing
The process of launching a product in a limited market to evaluate its viability before a broader release.
Concept Testing
The process of evaluating consumer response to an idea or prototype before a product is launched or a significant investment is made.
Diffusion of Innovations
The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.
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