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The important point(s) to remember while estimating the cash flows of a project
Consumer Perceptions
How consumers view and interpret the characteristics and qualities of a product or service, influencing their buying decisions.
Perceptual Map
A visual tool used in marketing to display the perceptions of consumers regarding the positions of products, brands, or companies relative to each other in the marketplace.
Graphic Visualization
The representation of data, information, or concepts through visuals such as charts, graphs, and diagrams to facilitate understanding.
Positioning
The strategy of placing a brand, product, or service in a specific niche in consumers' minds to distinguish it from competitors in the market.
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