Examlex
The following table gives the available projects (in $millions) for a firm.
If the firm has a limit of $210 million to invest, what is the maximum NPV the company can obtain?
Consumer Surplus
The difference between what consumers are willing to pay for a good or service and what they actually pay, representing the benefit to consumers.
Willingness to Pay
The maximum amount an individual is prepared to spend to acquire a good or service or avoid something undesirable.
Consumer Surplus
The gap between what consumers are prepared to pay for a product or service and what they end up spending.
Market Price
The current value at which a good or service is bought or sold in the market, typically influenced by the forces of supply and demand.
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