Unique to the In-Person Interview Compared to Other Survey Designs

question 26

Multiple Choice

Unique to the in-person interview compared to other survey designs is

• A)Use of the telephone to help with answering demographic questions
• B)The face-to-face social interaction between interviewer and respondent
• C)The inexpensive component of face-to-face interviewing
• D)Use of computer assisted self-interviewing in addition to the in-person component

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Definitions:

Markup Percentage

Markup Percentage is the ratio of the difference between the selling price and the cost of a product to the cost itself, expressed as a percentage, indicating how much is added to the cost to determine the selling price.

Variable Cost

Costs that change in proportion to the level of production or activity in a business.

Variable Cost Method

A pricing strategy in which the price is based on the variable costs of producing a good or service, not including fixed costs.

Cost-Plus Approach

A pricing strategy where a fixed percentage or fixed amount is added to the cost of producing a product to determine its sale price.