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In non-equivalent control group designs, a comparison group is selected to be as comparable as possible to the treatment group.One of the selection methods that may be used is
Sustained Competitive Advantage
An enduring edge over competitors gained by offering consumers greater value, either through lower prices or by providing more benefits that justify higher prices.
Difficult To Imitate
Referring to a unique characteristic or attribute of a product or service that competitors find hard to replicate.
Supplier Power
The ability of providers of goods or services to influence the terms and conditions of supply, affecting market prices and the competitiveness of buyers.
Entry Barriers
Obstacles that make it difficult to enter a particular market, which can include high startup costs, strict regulations, or strong competition.
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