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Choosing sites on the basis of their fit with a typical situation is far preferable to choosing on the basis of convenience.
Contribution Margin
The amount remaining from sales revenue after variable expenses have been deducted, indicating how much contributes to covering the fixed costs.
Break-even Sales
The amount of revenue needed to cover both fixed and variable costs, resulting in no profit or loss.
Variable Cost
Costs that change in proportion to the level of goods or services produced, such as materials and labor directly involved in production.
Operating Leverage
A measure of how revenue growth translates into growth in operating income, indicating the degree to which a company can increase profits by increasing sales.
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