Examlex

Solved

When a Researcher Collects Data About Individuals or Groups Without

question 8

Multiple Choice

When a researcher collects data about individuals or groups without their direct knowledge or participation, he/she is using which technique?


Definitions:

Unique Product Attributes

Unique product attributes are distinctive features or characteristics that set a product apart from its competitors, catering to specific customer needs or preferences.

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.

Related Questions