Examlex
When a researcher collects data about individuals or groups without their direct knowledge or participation, he/she is using which technique?
Unique Product Attributes
Unique product attributes are distinctive features or characteristics that set a product apart from its competitors, catering to specific customer needs or preferences.
Positioning Product
The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.
Differentiators
Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.
Perceptual Map
A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.
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