Sociologist William Julius Wilson 1998)argues That When Engaging the Public

question 62

Multiple Choice

Sociologist William Julius Wilson 1998) argues that when engaging the public through the media, the researcher should

• A)Present a small picture at a time because a non-sociologist could not possibly understand
• B)Focus on issues of national concern that are high on the public agenda
• C)Develop simplistic arguments with minimal technical language so they may be understood
• D)Present information so that the public can see the parts but not necessarily how they fit together because they may be too complicated

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Definitions:

Additive Strategy

A decision-making process in which alternatives are evaluated by summing up their attributes, giving more weighted attributes higher importance.

Elimination

The process of removing or getting rid of something, often used in biological contexts to refer to the expulsion of waste from the body.

Elimination By Aspects

A decision-making process where options are eliminated based on specific criteria until one option remains.

Additive Strategy

An approach to decision making that involves considering all the important attributes of a choice and explicitly adding up their respective values to make a decision.