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A Needs Assessment Can Attempt to Discover the Need for a New

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A needs assessment can attempt to discover the need for a new program in a community.


Definitions:

Infrequent Customers

Individuals who purchase goods or services from a business irregularly or rarely.

Survey Profitable

A survey method designed to understand the profitability of various aspects of a business, often focusing on customer satisfaction and product/service viability.

Attitudinal Loyalty

Customer loyalty based on positive feelings and attitudes towards a brand rather than on habit or convenience.

Transactional Satisfaction

The degree of contentment a customer feels after making a purchase, focusing on the specific transaction rather than the overall relationship with the brand.

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