In Order to Create an Effective Marketing Plan,it Is Important

question 33

Multiple Choice

In order to create an effective marketing plan,it is important for the managers of the marketing,research and development,and communications departments to collaborate.Which type of communication does this require?

• A)upward communication
• B)downward communication
• C)horizontal communication
• D)outward communication

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Definitions:

Rationalizations

The process of attempting to logically justify behaviors or attitudes with plausible but not always genuine reasons.

Criminals

Individuals who have committed actions that violate laws and are therefore subject to legal penalties.

Participant Observation

A qualitative research method in which the researcher immerses themselves in the environment they are studying, participating in the activities while observing the setting and individuals within it.

Validation

The process of confirming or verifying something as true, correct, or compliant with standards.