In Order to Create an Effective Marketing Plan,it Is Important

question 33

Multiple Choice

In order to create an effective marketing plan,it is important for the managers of the marketing,research and development,and communications departments to collaborate.Which type of communication does this require?

• A)upward communication
• B)downward communication
• C)horizontal communication
• D)outward communication

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Definitions:

Common-size Statement

A financial statement in which each line item is expressed as a percentage of a significant total, facilitating comparison with other companies or periods.

Percentage of Sales

A financial ratio that compares a company’s various expenses, investments, or profits as a percentage of total sales.

Greatest Use of Funds

The most efficient or impactful way in which an organization chooses to allocate and use its financial resources.

Accounts Receivable

Refers to the money owed to a company by its customers for goods or services already delivered but not yet paid for.