When Coors Implemented Its "Turn It Loose" Marketing Campaign in Spain,the

question 35

Multiple Choice

When Coors implemented its "turn it loose" marketing campaign in Spain,the result was a colloquial term for diarrhea.Which barrier to communication did the marketing team fail to overcome?

• A)different communication codes
• B)stereotyping and prejudice
• C)assuming differences
• D)ethnocentrism

---

Definitions:

Major Depressive Disorder

A mental disorder characterized by a persistent and intense feeling of sadness or despair.

Panic Disorder

A psychiatric disorder characterized by recurrent unexpected panic attacks—sudden surges of overwhelming fear and discomfort that peak within minutes.

Dual Diagnosis

The co-occurrence of substance abuse and mental health disorders in an individual.

Comorbidity

The simultaneous presence of two or more diseases or medical conditions in a patient, which can complicate diagnosis, treatment, and prognosis.