Examlex
The failure of a manufacturer to properly test a product can be a defect in manufacture.
Co-branding
A marketing partnership between two or more brands to offer a product or service that leverages the strength of each brand's market presence and reputation.
General Mills
A multinational manufacturer and marketer of branded consumer foods, known for products like cereals, snacks, and baking ingredients.
Hershey Company
An American multinational company and one of the largest chocolate manufacturers in the world, known for its wide range of confectionery products.
Multibranding
A marketing strategy that involves a company using two or more brands to offer similar products or services to capture a larger market share.
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