The Genes and Expressions of Each Person Prime Him or Her

question 31

Short Answer

The genes and expressions of each person prime him or her to respond in a particular way, and responses are plastic. This illustrates the concept of "_____."

---

Definitions:

Flighting Schedule

A media buying strategy in advertising that alternates between periods of advertising activity and periods of no advertising, to optimize reach and frequency against a target audience.

Promotion

Activities designed to increase the visibility, sales, or acceptance of a product or service.

Creative Work

Original content or ideas produced through imaginative skill, which can be in the form of art, literature, music, etc.