If Microsoft Merged with the Coca-Cola Company,this Would Be an Example

question 23

Multiple Choice

If Microsoft merged with the Coca-Cola Company,this would be an example of a ________ merger.

• A)conglomerate
• B)vertical
• C)horizontal
• D)diagonal

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Definitions:

Organisational Strategy

A plan of action designed to achieve a long-term or overall aim within an organization.

Macroenvironment

The external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies.

SWOT Analysis

A strategic planning tool used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.

Concentration Strategy

A business approach focusing on a single line of products or services to achieve competitive advantage and growth.