Use the Following Information to Answer the Question(s)below

question 41

Multiple Choice

Use the following information to answer the question(s) below.
Assume that it is 2012 and Rearden Metal is considering the purchase of a new blast furnace costing a total of $5 million.This furnace will qualify for accelerated depreciation: 20% can be expensed immediately,followed by 32%,19.2%,11.52%,11.52% and 5.76% over the next five years.However,because of Rearden's substantial tax loss carryforwards,Rearden estimates its marginal tax rate to be only 10% over the next five years.Since Rearden will get very little tax benefit from the depreciation expense,they consider leasing the furnace instead.Suppose that Rearden and the lessor face the same 8% borrowing rate,but the lessor has a 40% marginal tax rate.Assume that the furnace is worthless after five years,the lease term is five years,and a lease would qualify as a true tax lease.
-The lease rate for which the lessor will break even is closest to:

• A)$1,110,000.
• B)$1,130,000.
• C)$1,150,000.
• D)$1,160,000.

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Definitions:

Geoclustering

The practice of grouping consumers or data based on geographical locations and demographics to target marketing efforts more effectively.

Nielsen's PRIZM

A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.

Mass Marketing

A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.

Single Marketing Program

A unified strategy designed to promote a particular product or service without segmenting efforts or resources.