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Which of the following statements is FALSE?
Geodemographic Segmentation
involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.
Psychographics
The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.
Target Customers
A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.
Demographics
The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.
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