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Monsters Incorporated (MI) is ready to launch a new product.Depending upon the success of this product,MI will have a value of either $100 million,$150 million,or $191 million,with each outcome being equally likely.The cash flows are unrelated to the state of the economy (i.e.risk from the project is diversifiable) so that the project has a beta of 0 and a cost of capital equal to the risk-free rate,which is currently 5%.Assume that the capital markets are perfect.
-Suppose that MI has zero-coupon debt with a $125 million face value due next year.The initial value of MI's equity is closest to:
Consumer-Oriented Sales Promotions
Marketing strategies aimed at the direct consumer that include discounts, coupons, and free samples to stimulate immediate sales.
Nonpersonal Presentation
Presentation methods where information about products or services is conveyed to potential customers through indirect means, such as advertisements or digital media, without direct interpersonal communication.
Price Reductions
A strategic decrease in the selling price of products or services, typically to drive sales volume, clear inventory, or respond to competitive market pressures.
Rebates
A partial refund to someone who has paid too much for tax, rent, or a utility, or as a promotional incentive offered by manufacturers or retailers after purchase.
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