Use the Table for the Question(s)below

question 98

Multiple Choice

Use the table for the question(s) below.
Consider the following probability distribution of returns for Alpha Corporation:
-The variance of the return on Alpha Corporation is closest to:

• A)5.00%.
• B)4.75%.
• C)3.625%.
• D)3.75%.

---

Definitions:

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.

Market Segmentation

The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.

Segmented Marketing

The practice of dividing a broad market into distinct subsets of consumers with common needs or characteristics and designing strategies specifically for them.