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Which of the following statements is FALSE?
Marketing Research Process
A systematic approach to collecting, analyzing, and interpreting data to inform marketing decisions.
Primary Data
Information collected directly through original research, specifically for a particular issue or problem at hand.
Historical Data
Past information and records that are used to analyze trends, forecast future events, or perform research.
Privacy Practices
Policies and actions taken by an organization to protect the personal information of its customers, users, and employees.
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