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Which of the Following Statements Is FALSE

question 81

Multiple Choice

Which of the following statements is FALSE?


Definitions:

Marketing Research Process

A systematic approach to collecting, analyzing, and interpreting data to inform marketing decisions.

Primary Data

Information collected directly through original research, specifically for a particular issue or problem at hand.

Historical Data

Past information and records that are used to analyze trends, forecast future events, or perform research.

Privacy Practices

Policies and actions taken by an organization to protect the personal information of its customers, users, and employees.

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