Use the Information for the Question(s)below

question 56

Multiple Choice

Use the information for the question(s) below.
Glucose Scan Incorporated (GSI) currently sells its latest glucose monitor,the Glucoscan 3000,to diabetic patients for $129.GSI plans on lowering their price next year to $99 per unit.The cost of goods sold for each Glucoscan unit is $50,and GSI expects to sell 100,000 units over the next year.
-Suppose that if GSI drops the price on the Glucoscan 3000 immediately,it can increase sales over the next year by 30% to 130,000 units.The incremental impact of this price drop on the firm's EBIT is closest to:

• A)a decline of $1.5 million.
• B)an increase of $1.5 million.
• C)a decline of $2.4 million.
• D)an increase of $2.4 million.

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Definitions:

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The prevailing or common feelings, beliefs, and behavioral tendencies directed towards socially significant objects, groups, or symbols.

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An individual's innate disposition or behavioral style and characteristic emotional responses.

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An individual’s characteristic pattern of thinking, feeling, and acting.

Mood

A temporary state of mind or feeling that can influence an individual's perception, behavior, and responses to various situations.