Use the Information for the Question(s)below

question 51

Multiple Choice

Use the information for the question(s) below.
Luther Industries needs to raise $25 million to fund a new office complex.The company plans on issuing ten-year bonds with a face value of $1000 and a coupon rate of 7.0% (annual payments) .The following table summarizes the YTM for similar ten-year corporate bonds of various credit ratings:
-Assuming that Luther's bonds receive a AAA rating,the price of the bonds will be closest to:

• A)$1021.
• B)$1014.
• C)$1000.
• D)$937.

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Definitions:

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.

GRPs

Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.

Reach

In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.

Bloomberg Businessweek

A weekly business magazine that provides information about current business events, market insights, and economic analyses.