Marketing Channel Performance Is Evaluated Based on the Operational Components

question 8

Multiple Choice

Marketing channel performance is evaluated based on the operational components of ________.

• A)customer reach,operating efficiency,and service quality
• B)customer value,sales revenues,and profitability
• C)return on sales,brand image,and sales margin
• D)product quality,product assortment,and product form
• E)product costs,branding strategy,and customer loyalty