Marketing Channel Performance Is Evaluated Based on the Operational Components

question 8

Multiple Choice

Marketing channel performance is evaluated based on the operational components of ________.

• A)customer reach,operating efficiency,and service quality
• B)customer value,sales revenues,and profitability
• C)return on sales,brand image,and sales margin
• D)product quality,product assortment,and product form
• E)product costs,branding strategy,and customer loyalty

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Definitions:

Degree of Financial Leverage

A measure that quantifies the sensitivity of a company's earnings per share to fluctuations in its operating income due to the use of fixed cost financing.

Earnings per Share

A company's net profit divided by the number of its common shares outstanding, indicating the company's profitability on a per-share basis.

EBIT

Earnings Before Interest and Taxes; a measure of a firm's profit that includes all expenses except interest and income tax expenses.

Sales

The activity of selling goods or services in exchange for money or other compensation.