Why Might a Business Use a Combination of Direct,indirect,and Mixed

question 51

Multiple Choice

Why might a business use a combination of direct,indirect,and mixed marketing channel systems?

• A)to have total control over the quality of customer service
• B)to lower the risk of distributing products to end-users
• C)to attain maximum profits at minimum cost
• D)to reach different target markets cost effectively and to deliver the service level expected by target customers
• E)to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers

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Definitions:

Pure Monopolist

A single seller in a market who has exclusive control over a product or service, facing no competition.

Output

The aggregate quantity of products or services generated by a company, sector, or economic system within a specified timeframe.

Profit-Maximizing

The process or strategy of adjusting production and sale operations to achieve the highest possible profit.

Monopolist

A single seller in a market who has significant control over the price and supply of a particular good or service.