Office Services Inc

question 14

Multiple Choice

Office Services Inc.uses a direct sales force to sell office equipment to its 1,000 target customers.The required rate of customer contact for sales effectiveness and customer satisfaction is two customer visits per month,translating into 24,000 customer contacts per year.Assuming that a salesperson can make three customer visits per day,has 4 days per week to make customer calls,and works 50 weeks per year,how many salespeople does Office Services Inc.need to meet its requirements?

• A)4
• B)40
• C)480
• D)2,000
• E)2,400

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Definitions:

Central Route Persuasion

A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.

Logical Argument

A structured line of reasoning where premises are logically connected to support a conclusion.

Emotional Appeals

Techniques in persuasion that attempt to influence an audience's emotions to gain their support or agreement.

Self-perception Theory

The idea that individuals form their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused it.