Examlex
Which of the following is an operational component of marketing channel performance?
Confounding Variable
An outside influence that changes the effect of a dependent and independent variable. This extraneous influence is used to influence the outcome of an experimental design.
Volunteer Bias
A shortcoming of findings derived from a sample of volunteers instead of a representative sample; the volunteers may differ from those who did not volunteer.
Experimenter's Bias
A form of bias introduced by the experimenter whose expectations about the outcome of the experiment can be subtly communicated to the participants.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.
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