Which of the Following Statements Is True of Marketing Channels

question 12

Multiple Choice

Which of the following statements is true of marketing channels?

• A)A direct marketing channel removes a business from the end-user customer.
• B)A direct marketing channel offers higher margins than an indirect channel,but the company must bear the cost of marketing expenses.
• C)Customers who make small purchases are usually profitably served with a direct channel system.
• D)An indirect marketing channel is often expensive,so it limits the number of customers a business can profitably reach.
• E)Original equipment manufacturers (OEMs)are part of a direct marketing channel system.

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Definitions:

Conversations

The informal exchange of ideas through spoken or written communication between two or more individuals.

Recognize

To identify or acknowledge the existence, validity, or rights of individuals, entities, or concepts based on previous knowledge or new understanding.

Openings

Openings are opportunities or chances that allow for new actions, possibilities, or the initiation of processes in various contexts.

Ethnomethodological Analysis

A method of sociological analysis that examines the ways in which individuals and groups use everyday conversation and gestures to construct a common-sense view of the world.