In ________ Pricing,the Price Is Set on the Basis of the Value

question 5

Multiple Choice

In ________ pricing,the price is set on the basis of the value that customers realize when they compare the price and benefits of the company's product with those of a key competitor's product.

• A)life-cycle value
• B)customerization
• C)perceived-value
• D)value-in-use
• E)cost-based

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Definitions:

Opposite Emotions

Emotions that are diametrically different from each other, such as happiness and sadness, that can affect mental state and decision-making.

James-Lange Theory

A theory of emotion that proposes emotions occur as a result of physiological reactions to events, suggesting that physiological arousal precedes the emotional experience.

Bodily Responses

Physical reactions or changes in the body that occur in response to stimulus or emotional states, such as increased heart rate or sweating.

Cannon-Bard

A theory of emotion that proposes that emotions and bodily changes occur simultaneously, rather than one causing the other.