A ________ Market-Based Pricing Strategy Product Position Is One in Which

question 55

Multiple Choice

A ________ market-based pricing strategy product position is one in which a business can equal competitors on all areas of product and service quality but can find one area of meaningful performance in which it is clearly superior.

• A)penetration
• B)multi-segment
• C)plus-one
• D)reduce-focus
• E)harvest

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Definitions:

Halo Effect

The tendency to assume that a person has generally positive or negative traits as a result of observing one major positive or negative trait.

Fundamental Attribution Errors

The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role of situational factors.

Situational Attribution

Attributing a behavior to some external cause or factor operating within the situation; an external attribution.

Social Psychology

The scientific study of how individuals think, feel, and behave in social contexts.