A ________ Market-Based Pricing Strategy Product Position Is One in Which

question 55

Multiple Choice

A ________ market-based pricing strategy product position is one in which a business can equal competitors on all areas of product and service quality but can find one area of meaningful performance in which it is clearly superior.

• A)penetration
• B)multi-segment
• C)plus-one
• D)reduce-focus
• E)harvest

---

Definitions:

Arousal Desires

The yearning or longing for situations or stimuli that incite emotional or physiological excitement.

Autonomic Nervous System

The part of the nervous system that controls involuntary body functions such as heart rate and digestion.

Two-Factor Theory

A psychological model proposing that human emotions depend on a state of physiological arousal and a cognitive interpretation of that arousal to experience emotion.

James-Lange Theory

A theory of emotion that proposes emotional experiences result from physiological responses to external stimuli.