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Price Is the Most Visible Cost of Any Purchase

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Price is the most visible cost of any purchase.List the seven types of non-price life-cycle costs.How can an understanding of these costs enable a business to charge a higher price than the competition?

Understand the mechanisms and processes involved in attention and its effects on memory.
Identify the components and processes of human memory, comparing them to computer processing.
Comprehend the structure and function of short-term, long-term, and sensory storage in memory.
Recognize memory's imperfections and factors that influence memory failure or success.

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