GTB Electronics Enters a New Market and Needs to Set

question 10

Multiple Choice

GTB Electronics enters a new market and needs to set its pricing strategy for the market.Which of the following is a favorable condition for implementing skim pricing?

• A)There is little differentiation between competing products in the market.
• B)The market has many well-established competitors.
• C)Entry into that particular market is difficult.
• D)There are many substitute products available,with a wide range of prices and features.
• E)GTB's product position is about the same as competitors' positions in every area of product and service quality.

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