Functional Names Differ from Evocative Names in That Functional Names

question 13

Multiple Choice

Functional names differ from evocative names in that functional names ________.

• A)are derived from the basic benefit provided by the product
• B)do not have any association with a core customer benefit
• C)are built from root words and morphemes
• D)are poetic constructions based on the rhythm of saying them
• E)are associated with positive attributes or feelings

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Definitions:

Progressive Managers

Progressive managers adopt forward-thinking approaches in leadership, emphasizing innovation, flexible strategies, and employee involvement in decision-making.

General Guidelines

Broad and nonspecific recommendations or rules intended to provide direction or advice.

Conceived Plan

An initial blueprint or idea for a project or endeavor that has been thought of but not necessarily fully designed or implemented.

Mission Statement

A concise explanation of an organization's purpose and core values, intended to guide its decisions and actions.