Which of the Following Is True About Pure Product Bundling

question 38

Multiple Choice

Which of the following is true about pure product bundling strategy?

• A)It is shown to be more profitable than mixed bundling strategies.
• B)It takes advantage of the potential synergy of two brands that share a common market space.
• C)It involves entering new product-markets.
• D)It creates a base from which to introduce line extensions that enhance market penetration at a lower cost.
• E)It involves the sale of two or more products at an overall price that is cheaper than purchasing the products separately.

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