Church & Dwight,Co

question 30

Multiple Choice

Church & Dwight,Co.is a U.S.manufacturer of household products.The firm owns a line of toothpastes under the brand name Arm & Hammer Peroxicare.The firm also sells other products under the brand name Arm & Hammer.Arm & Hammer Peroxicare is an example of which of the following encoding strategies?

• A)company name
• B)company and brand name
• C)brand and subbrand name
• D)company and product name
• E)brand name only

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Definitions:

Occult

Practices, beliefs, or phenomena that are mysterious, hidden, or esoteric, often related to the supernatural or magical.

Supernatural

Phenomena or entities beyond the laws of nature, often associated with religious, mystical, or otherworldly aspects.

Myers-Briggs Type Indicator

A widely used personality inventory that categorizes individuals into 16 personality types based on preferences in how they perceive the world and make decisions.

Personality Types

Categories or classifications of personality that group individuals based on shared traits, characteristics, or behaviors.