MINI-CASE Organic Harvest Inc.is an American Manufacturing Firm Based in California.The

question 45

Multiple Choice

MINI-CASE
Organic Harvest Inc.is an American manufacturing firm based in California.The firm manufactures and sells a line of organic fruit juices under the brand name OrganicDrinks.The firm also markets a line of medicinal health drinks,under the brand name HerbalDrinks.
-Mini-Case Question.Organic Harvest Inc.offers five flavors under the OrganicDrinks brand.Based on the success of these flavors,the firm introduces three new flavors of OrganicDrinks: Pink Pomegranate,Cool Coconut Water,and Spicy Apple Cider.In this example,Organic Harvest Inc.uses which of the following product-line extension strategies?

• A)vertical brand-line extension
• B)horizontal brand-line extension
• C)new product-market brand extension
• D)cobranding
• E)product bundling

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Definitions:

Synthesize

The process of combining different elements or components to form a coherent whole, especially in the context of producing chemical compounds or complex ideas.

Sufficient Amounts

Quantities or volumes that are adequate for meeting needs, requirements, or purposes specified in a particular context.

Steroids

A large class of organic compounds with a characteristic molecular structure containing four rings; they include many hormones, alkaloids, and vitamins.

Structural Related

Referring to the relationship or similarities in the physical or anatomical structure of different entities.