Without Specifying the Criteria for Evaluating Competing Products,customers Are Asked

question 18

Multiple Choice

Without specifying the criteria for evaluating competing products,customers are asked to rate the degree to which they can differentiate two competing products.This technique of capturing customers' views about competing products or services is called ________.

• A)the rotational axis analysis
• B)perceptual mapping
• C)the emphatic method
• D)benchmarking
• E)product positioning