Without Specifying the Criteria for Evaluating Competing Products,customers Are Asked

question 18

Multiple Choice

Without specifying the criteria for evaluating competing products,customers are asked to rate the degree to which they can differentiate two competing products.This technique of capturing customers' views about competing products or services is called ________.

• A)the rotational axis analysis
• B)perceptual mapping
• C)the emphatic method
• D)benchmarking
• E)product positioning

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Definitions:

Ego

The conscious part of the mind that navigates between the id and the super-ego.

Psychodynamic Theorists

Individuals in psychology who study and apply theories focused on the unconscious mind's influence over human behavior and emotions.

Interplay

The reciprocal influence or interaction between two or more factors, highlighting how they affect each other in various contexts.

Conscious

The part of the mind within our usual awareness.