A Business That Dominates Markets with a Relative Advantage in Distribution,sales

question 28

Multiple Choice

A business that dominates markets with a relative advantage in distribution,sales coverage,or marketing communications can control (and often block) market access,creating a source of competitive advantage.Which source of competitive advantage does this create?

• A)scope advantage
• B)market segmentation advantage
• C)marketing advantage
• D)learning advantage
• E)marketing cost scope advantage

---

Definitions:

Diaphragm

A large, dome-shaped muscle at the base of the lungs that plays a critical role in breathing.

Celiac Trunk

A major artery that supplies the abdominal organs including the liver, stomach, and spleen with blood.

Superior Mesenteric Artery

A major artery that supplies blood to a large portion of the lower intestine, including the jejunum, ileum, and colon.

Left Gastric Artery

An artery that arises from the celiac trunk and supplies blood to the stomach's lesser curvature.