Which of the Following Is True of Channel Advantage

question 16

Multiple Choice

Which of the following is true of channel advantage?

• A)It allows a business to control market access,but not channels in a market.
• B)It is dependent on cost advantage.
• C)It is dependent on differentiation advantage.
• D)It is achieved through the use of reactive strategies.
• E)It is a source of marketing advantage.

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Definitions:

Percent

A unit of measure representing one hundredth of a whole; commonly used in expressing proportions or comparisons.

Social Computing

An area of computing that involves the interaction and collaboration among people or users through social media, online communities, and collaborative software.

CRM

Customer Relationship Management (CRM) encompasses the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

Capabilities

Describes the various functions, skills, or expertise that an organization, system, or individual can effectively employ.