MINI-CASE Sparks Inc. ,A Firm That Manufacturers Low Voltage Halogen Lamps,currently

question 35

Multiple Choice

MINI-CASE
Sparks Inc. ,a firm that manufacturers low voltage halogen lamps,currently has a 40% share of a 1 million unit market.The firm has extensive customer knowledge,as well as extensive competitor knowledge.The three largest competitors of Sparks Inc.have market shares of 5%,10%,and 15%,respectively.
-Mini-Case Question.Sparks Inc.uses its superior knowledge of both customers and competitors to devise a market-based strategy to achieve desired gains without sustaining excessive losses.The firm seeks to gain a competitive advantage through a nonconfrontational approach.Which of the following competitive strategies is Sparks Inc.most likely to be using?

• A)a disintermediation strategy
• B)an inside the box strategy
• C)an oblique strategy
• D)a frontal attack strategy
• E)a benchmarking strategy

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Definitions:

Placebo Effect

A beneficial effect produced by a placebo drug or treatment, which cannot be attributed to the properties of the placebo itself, and must therefore be due to the patient's belief in that treatment.

Subjective Perceptions

Individual interpretations or views of reality, influenced by personal feelings, tastes, or opinions.

Objective Measures

Quantifiable data used to evaluate conditions or performance, free from personal subjective judgments.

Placebo Responses

Beneficial effects experienced after the administration of a treatment that has no therapeutic value, attributed to the patient's belief in the treatment.