Examlex
In order to implement a mass-personalization strategy,a business's database marketing system must be able to track individual customers and their buying history.
Marginal Cost
The investment required to manufacture an additional unit of a product or service.
Nonrivalry
The idea that one person’s benefit from a certain good does not reduce the benefit available to others; a characteristic of a public good.
Nonexcludability
The inability to keep nonpayers (free riders) from obtaining benefits from a certain good; a characteristic of a public good.
Public Goods
Goods that are non-excludable and non-rivalrous, meaning their use by one person does not reduce availability to others.
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