In Order to Implement a Mass-Personalization Strategy,a Business's Database Marketing

question 15

True/False

In order to implement a mass-personalization strategy,a business's database marketing system must be able to track individual customers and their buying history.

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Definitions:

Break-Even Point

The production level or sales volume at which total revenues equal total expenses, resulting in neither profit nor loss.

Fixed Costs

Expenses that do not change with the level of goods or services produced by a business, such as rent, salaries, and insurance.

Contribution Per Unit

The amount of revenue from each unit sold that contributes to covering fixed costs and generating profit.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, or insurance premiums.