A Business Could Elect to Pursue a Large-Segment Strategy When

question 13

Multiple Choice

A business could elect to pursue a large-segment strategy when ________.

• A)it wants to provide customized products
• B)a market is segmented and marketing resources are limited
• C)demographics are not distinctive
• D)differences in customer needs are small
• E)it wants to carve out a niche within a segment using a highly refined marketing effort directed at an overlooked group of customers

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Definitions:

Supply Chain Management

The oversight and administration of the entire process of producing and delivering a final product to the end user, from supplier to manufacturer to wholesaler to retailer to consumer.

Time-Based Management

An approach focusing on reducing the time needed to complete processes and tasks, thereby improving productivity and efficiency.

Measuring Performance

The process of evaluating the effectiveness and efficiency of actions or outputs, often using key performance indicators (KPIs).

Market Level Activities

Actions or operations aimed at reaching, influencing, or assessing the targeted market segment.