The Ultimate Goal of a Customer Relationship Management Is to Build

question 35

True/False

The ultimate goal of a customer relationship management is to build one-on-one customized relationships between a business and individual customers.

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Definitions:

Decision makers

Individuals or entities responsible for making choices or judgments in a given situation, particularly in organizational or managerial contexts.

Uncertain environment

An uncertain environment is characterized by unpredictable and volatile conditions that make planning and decision making challenging.

Risk

The exposure to the chance of loss or adverse outcomes, which can stem from financial, operational, or strategic uncertainties.

Decision-Making

The act of choosing by pinpointing a decision, acquiring information, and considering various alternatives.