Kate Owns a Women's Fashion Apparel Manufacturing Firm

question 55

Multiple Choice

Kate owns a women's fashion apparel manufacturing firm.She has determined that the customers for her business' products can be segmented into three distinct segments differing in primary needs,demographics,lifestyle,and purchase behaviors.She now wants to develop a value proposition that delivers value to target customers in each segment.Which stage of the needs-based market segmentation process does this represent?

• A)segment identification
• B)segment attractiveness
• C)segment profitability
• D)segment positioning
• E)segment marketing mix strategy

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Definitions:

Iconographical Program

A systematic method of depicting subjects in works of art that involves a set of conventional symbols, allowing the viewer to understand its meanings and messages.

Thierry of Chartres

A 12th-century philosopher and theologian known for his work in the fields of natural philosophy, theology, and mathematics, contributing to the intellectual environment of the Twelfth-Century Renaissance.

Saint Bernard

A breed of very large working dog originating from the Swiss Alps, known for its rescue work; or, referencing historical figures, a Christian saint and abbot of the 12th century noted for founding and leading the Cistercian monastery of Clairvaux.

Chartres Cathedral

A renowned Gothic cathedral in Chartres, France, famous for its architectural innovations and stained glass windows.