Dynamo Inc

question 10

Multiple Choice

Dynamo Inc. ,a motor company,started by selling sturdy,affordable,low-maintenance motorcycles in the U.S.Initially the firm pursued a single-segment focus,and targeted the middle-income group.When the company reached the point of full market penetration of the middle-income group,it marketed to a closely related attractive segment by introducing a line of luxury motorcycles for the high-income group of consumers.Which of the following type of market segmentation strategy does Dynamo Inc.use when it targets the high-income group of consumers?

• A)multi-segment strategy
• B)adjacent-segment strategy
• C)mass-customization strategy
• D)niche-segment strategy
• E)mass-market strategy

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Definitions:

Ethnic-minority

A group within a community that possesses unique cultural, religious, or linguistic characteristics differing from the majority population.

Immigrant Adolescents

Young individuals in the transitional stage from childhood to adulthood, who have migrated from their country of origin to another country, facing unique developmental challenges.

Self-efficacy

One's belief in their own ability to succeed in specific situations or accomplish a task.

Agency

The capacity of individuals to act independently and make their own free choices.